.new-label {
    position: absolute;
    background: #E0080B;
    top: 0;
    z-index: 1;
    color: #fff;
    padding: 6px;
}
.box {
    position: relative;
    background: #fff;
    box-shadow: 0 0 15px rgba(0,0,0,.1);
    z-index: 999;
  }

  /* common */
.ribbon {
    width: 150px;
    height: 150px;
    overflow: hidden;
    position: absolute;
  }
  .ribbon::before,
  .ribbon::after {
    position: absolute;
    z-index: -1;
    content: '';
    display: block;
    border: 5px solid #8E72A1;
  }
  .ribbon span {
    position: absolute;
    display: block;
    width: 255px;
    padding: 8px 0;
    background-color: #8E72A1;
    box-shadow: 0 5px 10px rgba(0,0,0,.1);
    color: #fff;
    font: 700 18px/1 'Lato', sans-serif;
    text-transform: uppercase;
    text-align: center;
  }
  
  /* top left*/
  .ribbon-top-left {
    top: -10px;
    left: -10px;
  }
  .ribbon-top-left::before,
  .ribbon-top-left::after {
    border-top-color: transparent;
    border-left-color: transparent;
  }
  .ribbon-top-left::before {
    top: 0;
    right: 32px;
  }
  .ribbon-top-left::after {
    bottom: 32px;
    left: 0;
  }
  .ribbon-top-left span {
    right: -25px;
    top: 30px;
    transform: rotate(-45deg);
  }